Wednesday, November 27, 2019
Visiting a Foreign Country Essay Example
Visiting a Foreign Country Essay No matter where you want to work, study or travel, first you must know the basics and know how to deal with the local people in that country and its environment to enjoy your experience. Being a tourist, you are expected to be stupid. You do not know how to talk to people, how to get anywhere, where to eat or how to eat. But if you are in a country on a holiday trying to get the best of it, wouldnt it be better if you were not stared at for having done something out of that countrys norm? For example, in France it is considered bad manners to not greet the store owner when you enter, a simple Bonjour will show that you are a civilized person. It is important to have a basic understanding of the culture and customs of the country. Chances are you might experience culture shock if you do not, as what is accepted in your country might be outrageous in other countries and vice versa. This will also show respect to those who live there and you might find yourself making friends. You can get to know the mindset of the people there and the customs and culture with a little research before crossing the border. For example, in the UK, they drive walk stand on the left, so you need to as well; in Singapore, you should not spit on the ground as Singapore is one of the cleanest cities in the world; in India, wearing tight and revealing clothes is considered as taboo as they prefer more conservative and traditional way of dressing; and so much more. We will write a custom essay sample on Visiting a Foreign Country specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Visiting a Foreign Country specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Visiting a Foreign Country specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Moreover, the food might be totally different from what you are used to, it can be great or terrifying. It goes from delicious ice-cream sandwiches in America, to intestines in Korea. So if you find that your stomach is not strong enough for intestines, you shall be prepared to only enjoy the scenery, with your jar of peanut butter. One should also know the basic languages of the country they are visiting. It will make things easier , for example to ask your way around the town, and will boos
Sunday, November 24, 2019
Compare and Contrast Catrin by Gillian Clarke with Digging by Seamus Heaney Essay Example
Compare and Contrast Catrin by Gillian Clarke with Digging by Seamus Heaney Essay Example Compare and Contrast Catrin by Gillian Clarke with Digging by Seamus Heaney Paper Compare and Contrast Catrin by Gillian Clarke with Digging by Seamus Heaney Paper Essay Topic: Literature Seamus Heaney Poems In this essay I will be comparing and contrasting Digging by the Irish poet Seamus Heaney with Catrin by the Welsh poet Gillian Clarke. I will begin by discussing the aspects of Digging which includes the title, content, theme, setting, style, message and my own personal response. I will also explain what the two poems are about. Following the discussion of Digging I will then compare it with the poem Catrin. The tittle Digging creates a lot of images and plans many scenarios towards what it actually stands for. What it tells me about the poem is that Digging is the main feature and could be used to compare with other activities. It shows its about people digging with shiny spades on dirty parts of land. The setting of the poem changes due to Heaneys memories of his father and grandfather. In stanza three Heaney describes where his fathers place of work is situated. To do this he added the purpose towards what he is actually digging for. Til his straining rump among the flowerbeds. The potato drills where he was digging. (Stanza 3) The thought of flowerbeds and potatoes creates images showing neatly spread out rows upon short, green beautiful grass. The flowerbeds add pride to where he is digging as it shows its a place well kept. To me, this scenario is described in a way that is based on an allotment. Seamus Heaney describes where his grandfather digs from stanzas six to eight. Nicking and slicing neatly, heaving sods over his shoulder, going down for the good turf. (Stanza 7) I used all of stanza seven as a quote because the words written are all relevant to describe where his grandfather works. It proves that where his grandfather digs differentiated from where his grandfather digs. This also proves that the setting changes due to Seamus Heaneys memories of his father and grandfather. The differences between the settings are shown by key words in stanzas. Good turf and Sods show that where his grandfather digs is based on a field. Flowerbeds and Potatoes shows that where his father digs is based on an allotment. The style of the poem is written in a common way. The layout consists of short effective paragraphs that includes passionate descriptive writing about his life. The literacy device Seamus Heaney uses consists of onomatopoeia throughout parts of the poem. What this means is that the formation of a word whose sound suggests its meaning. An example of onomatopoeia is used in stanza two. A clean rasping sound. (Stanza 2) When Seamus Heaney is describing what he can hear under his window, he uses the word Rasping to prove to the reader what it actually sounds like. The effect on using this device, when reading, the word Rasping creates an image showing a spade scraping against a rough surface. Another effective use of onomatopoeia is shown in stanza seven. In his stanza he is talking about how his grandfather works and what he does. To create that image for the reader showing his grandfather cutting turf, Seamus Heaney uses the word Slicing. Comparing with the example before there is no difference to as he effect it gives off. The achievement of these onomatopoeic words is that they give a clear understanding to the reader. As the poet is describing what he can see and hear, using the words Slicing and Rasping the reader will also see and hear the same. Throughout the poem Seamus Heaney describes the different kinds of digging work his father and grandfather does. He also describes how they work and the techniques they use. Against the inside knee was levered firmly. (Stanza 4) This quote is describing his fathers technique on how to stand and hold the spade. This technique to Seamus tells him that his father has been doing this kind of work for a long time. The technique was a family trade passed down from his father, which is Seamuss grandfather. By God, the old man could handle a spade. Just like his old man. (Stanza 5) As his father got his techniques from his grandfather, he also describes about his grandfathers way of digging. Slicing neatly. (Stanza 7) Cut more turf than any over man. (Stanza 6) The Slicing neatly quote proves that he was good at his job. It also shows that he had a commitment for what he was doing. Like his son, his technique must have been of high quality. The quote Cut more turf than any other man shows that he was a quick worker but also shows that Seamus is proud of what his father and grandfather do. The overall message that Seamus Heaney is trying to inform is that you dont have to follow in your familys footsteps. But Ive no spade to follow men like them. (Stanza 8) I think what this quote means is that from the start, Seamus Heaney knew that he could never be as good at digging as his father and grandfather. It might not have been that he didnt want to, I think its just that he didnt want to disappoint his familys tradition by doing it wrong. The squat pen rests. Ill dig with it. (Stanza 9) In the end Seamus Heaneys decision to become a poet was an understandable decision. Using the quote, Seamus couldnt become a digger for all kinds of reasons but then described that he could write the same way as his family digs. By God, the old man could handle a spade. Just like his old man. (Stanza 5) Using his familys skills of digging, Seamus Heaney created a simile towards his occupation. He put his effort into writing like his family did with digging and dug with his pen like they did with their spades. I thought the point of the poem was easy to understand in the way that the poet was trying to get it across. I think that Seamus Heaney was making sure that the reader would understand what it was like to hear his family digging with onomatopoeic words, Rasping. He wanted to make sure that the reader knew how good his family was at digging so that they knew he couldnt compare with them. But Ive no spade to follow men like them. (Stanza 8) I agree with the message about not having to follow in your familys footsteps or doing something you dont want to do. If you are skilled at something else, like Seamus Heaney, that person should follow their instincts. It was also an amazing comparison to relate digging to writing. Pen rests. Ill dig with it. (Stanza 9) The message in Digging was successful because it was written with a purpose and a meaning. In some cases, the message in the poem is written with out any thought towards the reader. This time Seamus Heaney wrote a message that had a meaning, which could be used in other peoples lives. Following the discussion of Digging I am now going to compare it with the poem Catrin written by Gillian Clarke. The similarity between both poems is that they have a general link to do with parent and child. In Digging Seamus Heaney the poet talks about how his father works as a digger and that he couldnt compare with him as his skills laid as a poet. In Catrin there is a bond between a mother and daughter. The mother cant understand how her daughter has grown up since the day at the hospital. The language used in both poems seems to be differed through most of the content. In the Digging poem the language used by the poet is presented in the way that he is talking about his family. Till his straining rump among the flowerbeds. (Stanza 3) In the Catrin poem the language is used differently, in fact quite the opposite. Comparing with the Digging poem, Catrin is written in a way that the mother is talking to the child instead of talking about the child. I remember you, child as I stood in a hot white room. (Lines 1-3) The way in which Digging is laid out is also different compared to Catrin. Seamus Heaney spreads out the poem into nine paragraphs. The language in all nine are about feelings but is harder to understand then Catrin. Gillian Clarke presents the poem into two paragraphs. One is about the past and the other present. This technique is easier to understand rather than Seamus Heaneys. For my conclusion I will be discussing the questions: .Which are the most significant links between the poems? . What are the major differences between both poems? . Is there more linking the poems then separating them? . Is there one poem that you could identify more with than the other? . Do you think one of the poems is more successful than the other in presenting its message? The most significant link between the two poems is of course the parent and child situation. In the Digging poem there is a father and son who have a bond. Even though the son didnt follow in his fathers footsteps in digging, he described that he was going to write just the same, as his father would dig. The squat pen rests. Ill dig with it (Stanza 9) In the Catrin poem there is a mother and a daughter who also have a bond. The similarities are that the younger generation in both families takes after their older relatives even though they dont do the same work. The major difference between the poems is that in Digging the son is imagining about his father. He talks about how he remembers his father digging under his window and the sounds he use to hear. These are the memories of what has happened. In Catrin the difference is that the mother is talking about her daughter. She talks about the past but also talks about whats actually happening in the present. I think that the poems are more similar than dissimilar. My reasons are that in both poems the people in it are parent and child and both show the same feelings. In Digging the son shows that he is happy about the memories of his father. This is linked with the mother in Catrin who remembers the birth of her daughter, which is a pleasant memory to her. I dont think there is much difference between the poems so I couldnt identify one from the other. The layout of Catrin though was easier to understand compared to digging. One paragraph of happy memories and one of worried feelings made it easy to get the message. In Digging the spaced out paragraphs made it harder to understand as the information was changing in every stanza. My personal opinion is that Catrin is a more successful poem as the layout of the poem made it easier to understand the message.
Thursday, November 21, 2019
U07d1 Three Reform Models Essay Example | Topics and Well Written Essays - 500 words
U07d1 Three Reform Models - Essay Example RG or Diagnostic Relate Group was implemented in 1983 and was basically a system where the groups were formed based on diagnoses, age, sex, discharge status, medical complications and also procedures. This is the basis by which Medicare pays the hospitals and has been quite successful. This system makes it simpler for Medicare to correctly identify each group and base the possible demand for each group (The New England Journal of Medicine, 2010). This is an accurate mode of medical care and is helpful in ensuring clearer working processes. State Childrens Health Insurance Program: This program was developed with an intension to provide health care for children and families that were uninsured and with incomes that was low but enough to gain a Medicaid. This program had a number of arguments and there was a complete slow down in the program as President George Bush felt that the program was losing focus and was covering more of middle class children rather than the poor children. The program has however again been put back into track by President Obama and over four million children and pregnant women have been treated under the Childrens Health Insurance Reauthorization Act of 2009 (Centers for Medicare & Medicaid Services, 2010). Mental Health Parity Act: This act was introduced on January 2010 and aims at providing alignment for health and substance abuse benefits and also providing medical health benefits for companies with 50 or more employees. This however is not a group health plan of any sort (U.S. Department of Labor, 2008). As seen all these reforms have been developed with an intension to improve and address all the healthcare system issues. They are all very beneficial in terms of providing the assistance to the patients, however there is a clear issue where all the systems lack the availability of funds (Valueoptions, 2010). Also with the newer reforms coming up each day there is clearly a lack of enough money available to invest into the
Wednesday, November 20, 2019
Correctional philosophy Essay Example | Topics and Well Written Essays - 250 words - 1
Correctional philosophy - Essay Example Clearly, the war on drugs has dramatically increased the influx of inmates to the correctional system. Admittedly, stiffer sentences for drug offenders are not an effective way to deal with the problem. Had it been so, the picture would have been different by now. In addition, it is quite expensive to detain all the drug offenders. At present 59% of the jail inmates are drug offenders. Despite all these efforts and expenditure, the amount of drug captured is just 10%, and most of the people arrested on drug charges are just drug users, not drug dealers. That means the dealers and the real culprits manage to evade punishment even now, and government spends lots of money on keeping the drug users in jails. Thus, it is clear that stiffer sentences will not deter drug use in any way. Instead, what is more useful is to focus on education programs through schools and health services. As far as people feel to use drugs, they will find them at any cost and as far as people want them, drug dealers will continue their supply, and no closing up of border will help. So, the best way out is to ca tch people young through schools and other awareness programs, which are less expensive and more
Sunday, November 17, 2019
Holistic Living Guidelines Research Paper Example | Topics and Well Written Essays - 3000 words
Holistic Living Guidelines - Research Paper Example Examining the concept of holistic living as well as how it is attributed to the way in which one responds to conditions while maintaining health can also create a deeper understanding of how to moderate oneââ¬â¢s lifestyle for better responses and conditions. The results which are obtained consist of new and positive effects which an individual can experience for balance within their lives. Introduction The concept of holistic living is now becoming more acceptable in medicine and in the assistance of individuals living a balanced life. Holistic living is defined by combining the mind, body and spiritual needs that one has for a well rounded and healthier lifestyle. This is combined with the concept of self ââ¬â care and preventative medicine. An individual that carries lifestyle habits for complete health through the mind and body while living a specific lifestyle then it offers a holistic living style. This consists first of the basic needs of a human, which is inclusive of physical health as well as peace of mind and comfort and safety (Eliopoulos, 2009). Doctors are now finding that this approach to healthy living is also one which can assist with medicine and works to balance out the needs of an individual and to change the way in which they live. When preventative care is given with physical and mental needs, it also is able to help with prevention of diseases. If one is suffering from a physical ailment, then combining the lifestyle needs and changes with medicine ensures a better response (Eliopoulos, 2009). Examining the importance of holistic living as well as how it can be used with changing physical and mental needs also points toward better health of an individual. A Health Promoting Diet The first step to living holistically is to begin to eat differently and to promote a health diet. The dietary recommendations now have moved outside of the ideology of eating a balanced diet of the five food groups. Instead, it has been found that a larger quantity of fruits and vegetables and the initiation of a rainbow diet of plant type foods are known to assist more with the healthy eating. This is combined with cutting back on meat and animal foods to balance out the diet. If meat is eaten, then it should consist of lighter meats, such as fish or eggs. The change in consumption lowers the amount of trans fats while balancing out saturated fats, which are known to be healthier for consumption. This diet is also high in dietary fiber and has fatty acids which are needed for balance. The fruits and vegetables eaten should also be high in antioxidant nutrients and phytochemicals while having carotene rich compounds, most which are found in fruits and flowers. It is known that this type of diet decreases intestinal transit time, delays gastric emptying, decreases caloric intake, increases digestive enzymes and benefits the intestinal microflora while increasing the production of short ââ¬â chain fatty acids and decreasing serum l ipid levels (Lock et al, 2010). The change in the health is one which is now being noted because of the several problems which are arising in society. The diet which many have is leading to metabolic problems, obesity, kidney stones and diabetes. There are also cardiovascular and colonic difficulties arising, most which are based on the low amount of fiber that individuals are eating. When altering this, there is also an increase in antioxidants, carotenes, coumarin and isoflavoids. Immune functions begin to increase while other receptors
Friday, November 15, 2019
Differences between the consumer market and business
Differences between the consumer market and business Some book authors define Market as a group of potential or actual buyers who are willing to buy certain product or service (Kolter Armstrong, 2006, p. 7; Kurtz Boone, 2006, p. G-7; Lau, 2007, p. 56). When we mentioned business to business (B2B) and business to consumer (B2C), there are two groups of market: the first one is business market and the later one is consumer market. First, discussion will start with differences between consumer and business market. Then, the second part will be followed by the influences of key factors that differentiate business marketing and consumer marketing. Differences between consumer and business market Kolter Armstrong (2006, p.161) stated that consumer and business markets have similar characteristics in some ways. Meanwhile, many researchers also argued that business market is different from consumer market in many ways (Webster, 1978; Ames, 1970; Cooke, 1986; Lilien, 1987; Kolter Armstrong, 2006, p. 161). Kolter Armstrong (2006, p. 161) classified key difference between business and consumer markets into three broad groups, namely: market structure and demand, nature of the buying unit, type of decisions and decision process. Their classification is parallel with Lau (2007, p. 6), whom stated that both markets are different in terms of number and size of customers, buying expertise and process, decision making, geographical concentration, derived demand, and relationships. From the review, total of seven key differences are identified. Type of customers First of all, a very obvious difference is the type of customer on both markets served (Coviello Brodie, 2001). According to Lau (2007, p. 12), customers in the business market can be classified into commercial enterprises, government and public organizations, and institutional organizations. In contrast, customers in the consumer market are individuals or households (Sashi Kudpi, 2001). In consumer market, target market for a juice drink is working woman with 12 years old youth at home. Nevertheless, target market for industrial products such as steel or cement will be different from consumer market. For instance, customers for industrial products such as steel or cement will be a group of people or organization whom doing business. This two examples show that type of customer for consumer market is more concern on individuals or households whereas business market is more concern on a group of people. Number and size of customers Despite type of customer, business markets and consumer markets are different in terms of number and size of customers (Lau, 2007, p. 6). Unlike consumer market, business market has fewer customers. However, customers in the business market buy larger quantities than consumer market. As Kaplan (2000) and Olsen (2000) stated that the market size for consumer market is normally measured in millions whereas business market is measured in thousands. Thus, conclusion can be drawn where a company might have millions of customers where each customer buys in small quantity. On the other hand, a company might only have thousand of business customers whom each of the organization buy in large quantity. For example, consider an apple pie seller and an individual buyer that buy apples for different use. In this situation, the apple sellers might have several apple pie business buyers but many individual apple buyers. Meanwhile, apple pie business buyers will buy larger quantities than the indivi dual consumer because the business buyers demand more apples to make apple pies for sale. Buying knowledge and process Other than that, purchaser of business market has greater buying expertise than consumer market (Lau, 2007, p. 7). Hence, business decision process is different from consumer decision process when business buyer has greater knowledge (Kolter Armstrong, 2006, p. 170; Blackwell, Miniard Engel, 2006, p. 70). Blackwell et al. (2006) stated that consumer decision for goods and services including seven stages: need recognition, information searching, pre-purchase evaluation, purchase behavior, consumption, post-purchase evaluation and divestment (p. 70). Examples will be as followed: An individual found that he needs a new printer to replace the old one. After that, he searches printers information available in internet/ seek information from his friends. From the searching stage, three alternatives are found and he evaluate different printers brand in terms of quality, after sale services, prices and etc. He decided to buy Printer B after evaluation and bring it home / install and use it. During the usage, good or bad perception towards the new buying will determine his satisfaction which further determines his loyalty to the brand. That is, consumer decision process is that simple. In contrast, business buying process has eight stages: Problem recognition, need description, product specification, supplier searching, proposal solicitation, select supplier, order-routine specification, and performance review (Kolter Armstrong, 2006, p. 171). Example is as followed: New entrant, XYZ automobile Sdn Bhd need new business suppliers to supply aluminums for cars produced. Before searching for suppliers, they list down their need and product specification. Then, they start search number of suppliers which supplies what they want. The pool of suppliers then compete and bidding for the projects. Eventually, the company selects BIBI aluminums Sdn Bhd which they think BIBIs offer /services best suit their needs and product specification. After that, XYZ listed down the order-routine items and all the specification/order with BIBI. Once the supplies process has started, XYZ will review and evaluate the performance of BIBI in terms of deliver, product quality, services and others performance. The evaluation will determine whether XYZ want to continue the business relationship or terminate it in the future. From the example, conclusion can be drawn where business market has more complex and formalized buying decision process than consumer market because business buyer has to follow specific procedures or get approval before buying decision are made (Kolter Armstrong, 2006, p. 163; Lau, 2007, p. 7). Despite greater knowledge, business buyer is responsible to purchase with huge resources (Lau, 2007, p. 7). Hence, they tend to spend more effort and time to evaluate products and services offered before buying decision are made (Lau, 2007, p.7). For example, a consumer buyer might not go through the stage of pre-purchase evaluation and buy an inkjet printer just because he or she likes it. But when it comes to business buyer, they cannot skip the formal procedure or approval to buy inkjet printers for office use just because he or she likes to do so. Buying decision making Besides that, business market made decision differently from consumer market (Lau, 2007, p.7). In business market, salesperson has to deal with number of individuals. Buying decision making involved more than one person, whom possesses different roles either to build or maintain the relationship with the supplier (Homburg et al., 1997). Those persons involved in buying decision making are known as the members of buying center (Lau, 2007, p.47-48). In the buying center, those members include decider, purchaser, influencer, initiator, gatekeeper and user (Schellhase et al., 1999; Lau, 2007, p. 47 48). For instance, in an automobile manufacturing company, a production team might be initiator or user for a machine. Then, another team in purchase department will act as buyer for the machine. Meanwhile, finance team will act as gatekeeper in decision making process which functions as budget control role. Lastly, Chief executive officer might act as influencer and decider which he or she w ill decide whether to buy or not to buy at the end. Salesperson in business marketing deals with more than one person in, but salesperson commonly deals with an individual in consumer market. For instance, materials purchase decision (new task buying) for car manufactured will only be made when the agreement across different functional department and vertical management levels have reached. Purchase decision will not be made when conflict between different departments has not yet solved. However, a mother (purchaser) will buy a dress for her daughter (user) without the consent of other family members (e.g. son, father). Demand In addition, business and consumer market can be differentiated in the view of economic perspective. Demand in business and consumer market is different. Demand in business market is derived from demand of the products that business suppliers help produce (McConnell et al., 2009). This is known as derived demand. Derived demand can be referred as Association demand between resource and product in which demand for industrial product is linked with demand for goods and products that made from the resource (Kurtz and Boone, 2006). For example, demand for cotton is derived from consumer demand of shirt. According to the news, consumers will be paying high prices for shirt for the coming New Year since cotton prices has increased (The star, 2010). According to law of demand, demand for shirt will drop as price goes up due to elasticity (McConnell et al., 2009). From here, we can conclude that demand for shirt will be affected by consumers directly. However, demand for cotton at business m arket is inelastic (Lau, 2007, p. 8). Demand for cotton is depending on consumer demand for shirt. It is in contrast with law of demand where changes in prices will not increase or decrease demand for business products. On other words, it means that decrease in prices will not encourage sale for business products (Lau, 2007, p. 8). Nevertheless, demand for cotton is being affected by demand for shirt. For instance, although cotton price is escalating, demand for cotton is still remaining or increasing if demand for shirt is greater. Geographical concentration As business is moving towards globalize, customers are everywhere. Business products buyers with similar business tend to be geographical concentrated. According to McDonald et al. (2001), geographical concentration serves as one of the characteristics of the term Cluster. The term cluster can be defined as a group of producer whom produce similar products are located near to each other (Schmitz, 1992, p. 65). Cluster and industrial district are used interchangeably (McDonald et al., 2001). Marshall (1890) claimed that one of the reasons for being geographical concentration is to grab economies of scale. For instance, consider automobile business companies: Nissan, Ssangyong, BMW, Daihatsu and Proton edar. These automobile business companies set up their headquarters office in Selangor. These companies are in the same industry: automobile selling industry. Similarly, they need raw materials such as steel and aluminum etc. to produce automobile. In contrast, customers in consumer mark et can be found everywhere and they are not that geographical concentrated as compare to business markets customers. Relationship When talk about relationship, relationship development for consumer market and business market is both important. Thus, customer relationship management in consumer market plays an important role. However, when comes to business to business relationship, relationship will even play a more critical role to determine business success or failure. In business market, need of coordination between business supplier and business customers is greater (Lau, 2007, p.10). In business market, Cann (1998) stated that long term relationship between business suppliers and customers is vital for business to be succeeded. According to some researchers, there are several reasons for business suppliers and customers to maintain long term relationship. For example, Sheth (1994) stated that maintain long term relationship will gain more benefits and risk of doing business will decrease. Apart from that, maintain existing relationship is less costly than acquired a new one and existing business partner is easy to work with (Cann, 1998; Congram, 1991). For instance, when an automobile company decided to replace a new supplier instead of the existing one, cost will incurred. New supplier is much likely will perform slow and not that effective in the beginning. This is because they are new joined supplied which they are not familiar to their new customer as compare to old supplier. As a result, operation efficiency decrease and cost incurred. Put it as conclusion, sellers have to develop close relationship with customers in customer market. But, business suppliers have to develop much closer relationship with customers and coordinate well with business customers. Table 1: Summarize differences between business and consumer market Key differences Business market Consumer market Type of customers Commercial enterprises Government and public organizations Institutional organizations Individuals households Market structure and demand Number and size of customers fewer customers large buyer more customers small buyer Geographical concentration More Concentrated Customers are less geographical concentrated Demand Derived from the demand of other products Derived directly from consumer Nature of the buying / Type of decision / Decision process Buying expertise and process Greater buying expertise/knowledge Complex and formalized buying decision process more professional effort in purchasing less buying expertise Simple and less formal buying decision process Buying decision making Decision made by a group of people More complex buying decision Decision made by individual Less complex as compare to Business to business Relationship Closer relationship Long term Close relationship Short term Sources: adapted from Lau (2007); Kolter Armstrong (2006). In conclusion, business and consumer market is different in several key characteristics: type of customers, number and size of customers, geographical concentration, demand, buying expertise and process, buying decision making and relationship (Table 1 summarize the differences between business and consumer market). Next, we look at how these seven key differences have caused business marketing different from consumer marketing. Business marketing and Consumer marketing Business to business marketing can be defined as the process of sale or purchase of goods and services involve at least two parties in which the buyer will buy the products from supplier for operation, production or resale purpose (Kurtz and Boone, 2006, p.188). Consumer marketing can be referred as the process of sale or purchase of goods and services between sellers and individual buyer (Noori and Salimi, 2005). There are different arguments towards marketing approaches for business and consumer market. Some researchers argued that differences in consumer and business market did not constitute to different marketing approaches (Fern Browns, 1984; Jackson Cooper, 1988). However, it is widely discussed that different marketing approaches should be used for business and consumer market (Cooke, 1986; Webster 1978, p. 24). For example, due to the differences between consumer and business market, Lilien (1987, p.16) suggested that marketers should use different marketing strategies to approach consumer market and business market. Comparison between business to business marketing and consumer marketing When mentioned about marketing, we should not overlook marketing mix. Marketing mix refers to the blending of four P strategies (Kotler and Armstrong, 2006, p. 48). Kurtz and Boone (2006, p.189) compared business to business and consumer marketing based on marketing mix: First, Business to business and consumer marketing is different in terms of product strategy. Business products are normally technical in nature whereas consumer products are in more standardized form (Kurtz and Boone, 2006). As a result, they claimed that accompanying services are more important in business products marketing as compare to consumer products marketing. Business customers have to be handled individually and personal selling is needed for business products marketing (Hakansson et al., 1967; Kaplan, 2000; Olsen, 2000). Second, Business to business and consumer marketing can be compared in terms of promotion strategy. Kurtz and Boone (2006) stated that business to business marketing should focus on personal selling whereas consumer marketing should focus on advertising. Other than that, Business to business marketing is different with consumer marketing in terms of distribution strategy. In business to business marketing, business marketer distribute business products direct channel which did not involve any intermediaries and the distribution channel is short whereas consumer products marketer utilize indirect channel to approach their customers (Kurtz and Boone, 2006). Lastly, Kurtz and Boone (2006) differentiated business to business marketing from consumer marketing in terms of price strategy. They stated that there will be competitive bidding in business to business despite list price whereas consumer products is more standardized thus using list price. From the review, example of consumer marketing is as followed: An instant noodle is standardized product. Despite sales promotion, business marketer for instant noodles will promote their products through advertising. The manufacturer uses list price to price their products. Then, pack and distribute their products by using indirect channel, which buyers can buy it from retailers. In contrast, example for business to business marketing is as followed: An electronic product is technically in nature, an accompanying service is needed. To convince business customer to buy electronic products, the company will send sales representative team to market their product to their customers due to the complexity of the marketed product. The sales representative will approach their customer directly rather than go through intermediaries. The supplies company might have to bid for the price because there are normally more than one companies are marketing similar products to the same customer. At the end, the project will goes to the best product quality and lowest price provider. However, Comparison between Business to business marketing and consumer marketing should look beyond marketing mix (Coviello and Brodie, 2001). Hence, we will discuss in depth regard the influence of key factors of business and consumer market in marketing practices. Differences between business and consumer marketing will be discussed based on each of the key factors listed in table 1. Mass marketing versus one-to-one marketing Since the number and size of customers are different, customer acquisition method for both markets also is different. Due to the differences, business organizations customers should be handled individually (Hakansson et al., 1967). Kaplan (2000) and Olsen (2000) stated that communication with business to consumer market is more relied on mass marketing. As mentioned, size of customers in consumer market is large. When size of customer is large and homogeneous, mass communication such as advertising will be used to approach the customers. In contrast, business market is more relied on one-to-one marketing. Customers in business market are fewer but large, they are more expert and making decision in group as a whole. Hence, business market customer should be handled individually (Hakansson et al., 1967). According to Kaplan (2000) and Olsen (2000), personal selling is normally used in business to business marketing. For example, salesperson engaged in business to business marketing wil l use direct selling rather than mass communication to approach their targeted customers. Argument of Kaplan (2000) and Olsen (2000) is parallel with Kurtz and Boone (2006, p. 189), which Kurtz and Boone also stated that promotion strategy in business marketing is more focus on advertising whereas consumer marketing is more focus on personal selling. Marketing strategy As seen in Table 1, type of customer for business and consumer market is different. Thus, marketing strategy for both markets will be different as well. In fact, type of customers might help business marketer to segment market group based on type of customers (Kurtz and Boone, 2006). Indeed, understanding customers needs and wants for both market is important as well. In consumer marketing, marketers market their products to individuals or household. Thus, marketer offered products to satisfy customers needs and wants or to make customer pleasure. Meanwhile, customers might buy the products which they do not really need, they buy just because for pleasure. However, types of customers for business supplier are a group of person whom doing a business. Product purchase is critical for their business operation. Unlike customer in consumer market, they are not purchase for pleasure. Hence, to convince business customers, business marketers have to understand and focus needs of business cu stomers but end user. Then, market their products by demonstrating how their products can help business customers in daily operation in long term period. Second, when demand for industrial products is driven from other products, customer demand for that particular product will determine the demand for industrial products as well. Since law of demand stated that any changes prices will stimulate consumer demand, marketer for consumer market might manipulate product price to stimulate the demand for consumer product. However, since demand for industrial products is inelastic, price manipulation would not increase the demand for industrial products unless demand for consumer demand is being stimulated. This explains why cooperative advertising is employed by manufacturer and channel members. Cooperative advertising is a manufacturer and channel members joint advertising (Cadeaux, 1997). When manufacturer and business customers agree to engaged in cooperative advertising, upstream channel partner such as manufacturer will bear certain percentage for product advertising (Kurtz and Boone, 2006, p. 423). Due to derived demand phenomenon, bus iness supplier such as manufacturer willing to spend money for cooperative advertising because they understand that increase in end user demand will eventually increase the demand for industrial products as well. From here, we know that price manipulation is not the solution for industrial products marketing. In contrast, cooperate with channel partners and develop relationship with channel partners and come out a comprehensive marketing strategy will help business suppliers business to growth further. Other that than, since business customers are geographical concentrated, business marketer has to identify where is the key district for their business customers to run operations. For example, as mentioned in first part, automobile business companies set up their head office in Selangor. From here, business marketers should able to identify that Selangor serve as key district for their business customers to run operations. When business customers are geographical concentrated, the distribution channels in business marketing is shorter than consumer marketing (Kurtz and Boone, 2006, p. 189). In conventional distribution channel, the channel involves numbers of intermediaries to distribute products to the market, this is known as indirect channel distribution (Peter and Donnelly, 2009, p. 145). In fact, business suppliers such as manufacturer will use short and direct channel to approach their business customers which means that distribution is shorter as compare to consumer products distribution (Peter and Donnelly, 2009, p.145; Pelton et al, 2001). In contrast, since consumer market is less geographical concentrated as compare to business market, distribution channel for consumer products normally involve participation of intermediaries to reach the dispersed consumer. Besides that, the distribution channel for consumer market is long (Kurtz and Boone, 2006, P. 189). This also explains why business marketing is relying more on personal selling whereas consumer marketing is relying on mass marketing. Besides, business expertise and buying process in business market also contribute to the different use of marketing strategy in both markets. Since business organization has trained expert to conduct purchase, they normally understand what the organization want. Most significant, they possess more knowledge on how to make purchase which best fulfill those requirements. (Lau, 2007, p. 7). Thus, when the trained person has skills and knowledge, this key factor differentiates business marketing from consumer marketing. In consumer market, customers tend to possess less knowledge about the products as compare to business customers. As a result, impulse purchase is likely to happen in customer market rather than business market (Lau, 2007, p. 7). For instance, a female customer might did not plan to buy body wash during shopping time. However, the customer encounters a salesperson for AAA brand body wash and bought the product eventually because she was told by the salesperson that the bo dy wash is good. From here, impulse purchase was happened in consumer market, and marketers can easily manipulate strategy to convince consumer to buy. Nevertheless, impulse purchase would not happen in business market since business customers would not buy business supplier products merely because business salespersons claimed that their supplies are good. For instance, an automobile would not purchase aluminum (raw material) to produce the car without proper evaluation of the products. Thus, to market industrial product to business customers, business marketer must possess greater product knowledge. Besides, fulfill business customers specific requirements and demonstrate how marketer products can solve their problems is a must in order for transaction to deal successfully. When comes to buying process, business customers have more formalized procedure to be followed (Lau, 2007, p.7) as compare to customers in consumer market. In such situation, understanding on business customers buying procedure is a must if business marketers hope to have a deal with them. Since there are no formalized procedure for individuals or households to purchase a product, marketers can freely approach customers in consumer market. But, if business marketers wish to approach business customers, marketers must understand clearly the formalized business buying procedure and adhere to their procedure (Lau, 2007). Business marketers must ensure any of their actions do not conflict with the specified procedure. In fact, decision making process of both markets advocated marketers to apply different marketing strategy in business and consumer market. In consumer marketing, marketers normally deal with individuals or household. Thus, marketer might only have to address and interact with individual if they wish to convince customer in consumer market to buy. However, different situation is in business marketing. Kurtz and Boone (2006, p. 202 203) identified four factors which will influence decision making process in business market: The four factors include environmental, organizational, interpersonal and buyer role. From these four factors, interpersonal factors do play greater influence in decision making process. According to Kotler and Pfoertsch (2007), customer in business market is much more rational. Hence, Sashi and Kudpi (2001) stated that organization will perform analysis of potential business suppliers in procurement decision. Unlike consumer market, they are more than one person involve in buying decision making. Thus, business marketer not only has to address buyer needs, marketer also has to address and interact with all parties involved in buying decision making (Kurtz and Boone, 2006). For example, initiator and buyers might want to buy material supplies from XYZ Company. However, Influencer and decider might not agree that; buy the supplies from XYZ Company will benefits their company. As Ghingold and Wilson (1998) claimed that different parties in buying center having different perspective or perceptions in regards to problem, needs of the organization. Hence, to convince business customers, business marketers have to make sure all the relevant parties involve in decision making and ensure all parties needs have been addressed. Some researchers even argued that brand plays an important role in business buying decision making (Bendixen et al., 2004; Michell et al., 2001). Webster and Keller (2004) stated that brands will help in gaining consensus of di fferent parties on buying decision. Relationship marketing Today, either consumer marketing or business marketing, relationship does play an important role for business successfulness; accordingly we have seen the emergence of customer relationship management (CRM), which this CRM system aid companies to interact with customers and response quickly to them (Nguyen et al., 2007; Anderson, 2006). Hence, buyer-seller relationship development in consumer marketing is important. Nevertheless, importance of relationship development is much greater in business marketing. Since business market is different with consumer market in terms of several factors, relationship marketing is commonly employed in service industry and industrial industry (Ahmad and Buttle, 2001). Relationship marketing can be defined as Achieving objectives of both sellers and customers by develop, maintain and enhance relationship (Gronroos, 1990). As mentioned earlier, seller-buyer relationship in business market is closer and long term relationship should be developed with th em (Ford, 2003). Hence, needs of coordination between business supplier and customer is greater in business market. As Simatupang et al. (2002) stated that greater coordination between distribution channels members will allow the entire distribution channel system become more flexible and allow them quickly response to the market changing. On other means, the way business supplier maintains relationship with their customer is vital to determine their long term sustainability and profitability. This emphasizes how development of business relationship or networking between business supplier and customer is vital in business marketing. In consumer marketing, marketers can utilize Customer relationship management system and gaining customer satisfaction and loyalty, hope that customers will stay loyal to the brand and buy it again. In business marketing, relationship development is much more complex. Cann (1998) suggested that there are eight steps for a business supplier develop busine ss relationship with customer; marketing goals, strategies, culture, customers orientation and socialization are critical in order for business supplier to develop business relationship. From these eight steps, it showed that business relationship development is much more complex in business to business world. Conclusion As a conclusion, there are seven key factors that differentiate business market from consumer market. The seven identified key factors include type of customers, demand, geographical concentration, buying expertise and process, buying decision making, seller and buyer relationship, number and size of customers. Structure in business market is much more complex than consumer market. Hence, handled business customer individually is more suitable. In fact, combi
Tuesday, November 12, 2019
Shylock in William Shakespeares The Merchant of Venice Essay -- Merch
Shylock in William Shakespeare's The Merchant of Venice One of the most interesting and thought provoking characters in the Merchant of Venice is Shylock. Throughout his five scenes in the play he is looked down upon, betrayed, deserted, punished and humiliated by Christian society, his daughter and all those that will eventually need his money. His faith and his way of making a living are the Christians' only justification for this treatment, yet even in his alienation he is still, as we see later, constitute to Venetian Law. Shylock's first appearance in the Merchant of Venice is in Act 1 Scene 3, where Bassanio is talking about Antonio taking out a loan on his behalf. Shylock seems jovial in this first scene, before the Christians start to heap insults upon him. I believe that this scene may contain the only true indicator of Shylock's true demeanour, i.e. an agreeable businessman. This view is unfortunately shattered by the arrival of Antonio and his good credit rating. Shylock hates Antonio, not only on principle, as the Christians hate him, but also due to Antonio's own money lending activities and this, his cardinal sin, of charging no interest. As Shylock says, "I hate him for he is a Christian; but more, for in low simplicity he lends out money gratis, and brings down the rate of usance here with us in Venice." Even now, you can recognise Shylock's hatred, firstly upon principle of religion, and secondly hatred on behalf of his business, which may be the most important thing to Shylock apart from his beloved religion. The burden of his race gives Shylock both a sense of righteous indignation and an overwhelming sense of ... ... he ever want to marry Portia? By the end of the play, I had almost forgotten that the only reason was because he wanted a steady source of income without the hassle of working. I believe that Bassanio may have been just as devious as Shylock. He worked out that by showing his greed to Portia during the test, would spell the end of the relationship. Portia could even have been in it for greed. If not for money, then maybe different collateral, lust for Bassanio could be interpreted as greed, could it not? If you think about it, all the characters are driven by greed when you get down to it. As I stated earlier, Shylock's race had little or nothing to do with the outcome of the play. If he had been a Christian moneylender, the same would have happened. In the end, the saying is true: money is the root of all evil.
Sunday, November 10, 2019
Sample of Auditor Report
NALGA National Association of Local Government Auditors NALGA Peer Review Committee 1220 SW Fifth Ave. , Room 120 Portland, OR 97204 (503) 823-3542 October 27, 2000 Mr. Ronald A. Coen, Director Fairfax County Internal Audit Office Fairfax, Virginia 22035 Mr. Coen: We have completed an external quality control review of the Fairfax County Internal Audit Office for audits initiated during the period July 1, 1999 through June 30, 2000. In conducting our review, we followed the standards and guidelines contained in the NALGA Quality Control Review Guide published in May 1995, by the National Association of Local Government Auditors. As prescribed by the NALGA Guide, we reviewed the internal quality control system of your audit organization and evaluated a sample of audits conducted by your office for compliance with government auditing standards issued by the Comptroller General of the United States. Due to variance in individual performance and judgment, compliance does not imply adherence to standards in every case, but does imply adherence in most situations. We have concluded from our review that your system of internal quality control is suitably designed and provides reasonable assurance that applicable government auditing standards are followed in your audit work. We have also concluded from the sample of audits evaluated that your quality controls worked effectively and that audits were conducted in conformance with applicable standards during the period reviewed. It is our opinion that the Internal Audit Office of the County of Fairfax Virginia was in compliance with government auditing standards during the period reviewed. We have prepared a separate management letter which provides additional details on the work performed and suggestions for further strengthening of your system of internal quality control. ___________________ Drew Harmon Assistant Municipal Auditor City of Roanoke __________________ James Pell Senior Auditor City of Richmond __________________ Ned Smith Senior Auditor Chesterfield County
Friday, November 8, 2019
Babettes Feast Essays - Babettes Feast, Danish Culture Canon, Films
Babette's Feast Essays - Babettes Feast, Danish Culture Canon, Films Babette's Feast Response Paper ENWR110 Mickey Woo 10/18/00 Babettes Feast The first part of the film describes how Babette settles into this small town. But the main story builds twelve years after her arrival. Babette receives notification from France that she has won the lottery, ten thousand francs. With her winnings she resolves to help two sisters, Martina and Phillipa, and the congregation celebrate the 100th anniversary of the birth of the late pastor by preparing a feast, not just any feast, a real French feast. But in seeing the elaborate preparations for the meal, the sisters grow alarmed and fear the strange food by the Catholic Babetter. Also, the members of the congregation all resolve to say nothing about the food placed before them, except General Loewenhielm, Martinas old suitor, who returned after 30 years of army career. Yet as the meal progresses, the pleasures these pious people have never even imagined begin to entice them in spite of themselves. Loewenhielm praise the food, and he interprets to the assembly the unique magnificence of the grand dinner. In the end Babetters feast has its way even with old people. The final scene takes place inside, in the wreck of a kitchen piled high with unwashed dishes, greasy pots, and empty bottles. The two sisters tell Babette how great the meal was, and they will remember this evening after she has gone back to Paris. But Babetter tells them that she is not going to go back to Paris, because it is too expensive. She tells them that she had spent all of her winnings on preparing for the feast. Then, she reveals her identity to sisters that she was a renowned chef in Paris. Further, this most applauded chef has used her entire lottery prize. Her five-star feast, prepared for people who didnt trust her and who were determined not to enjoy it, had cost her everything she had won to give this obscure village a banquet they did not want, and in the process to bring about a reconciliation and joy they could have experienced in no other way. The movie closes with the generals speech that though we have been told that grace is in the universe, humans foolishness and shortsightedness divine grace to be finite. But the moment comes when our eyes are opened and we see and realize that grace is infinite, Grace, my friends, demands nothing from us but that we await it with confidence and acknowledge it in gratitude.
Wednesday, November 6, 2019
Chinese Interpretation of Various Aspects of Life through the Film titled Red Cliff
Chinese Interpretation of Various Aspects of Life through the Film titled Red Cliff The ancient Chinese film titled Red Cliff showcases Chinese epic war. The filmââ¬â¢s concepts were borrowed from the battle of red cliffs and occurrences, which took place during the final stages of Han Dynasty. In addition, the film was produced just before the emancipation of the famous Chinese three kingdoms.Advertising We will write a custom essay sample on Chinese Interpretation of Various Aspects of Life through the Film titled Red Cliff specifically for you for only $16.05 $11/page Learn More The film symbolizes the Chinese interpretation of various aspects of life such as the relationship between man and nature, and the relationship between an individual and the state. This paper endeavors to analyze how the film Red Cliff displays the Chinese interpretation of various aspects of life, most importantly, the relationship between man and nature, and the relationship between an individual and the state. An Overview of Battle of Red Cliffs The battle of red cliffs marked the end of the Han Dynasty. A great warrior known as Cao Cao led his group from the South and fought with his rivals who were led by Liu Cong. As a result, Liu Cong gave up Jing Province (McCurry 5). This was a significant achievement for Cao Cao. After Cao Cao had captured Jing Province, other rivals united to oppose him. Lu Su and Lie Bei combined and formed a strong force that fought Cao Caoââ¬â¢s men at Red Cliffs (Elley 6). The battle between Cao Caoââ¬â¢s warlords and the combined force consisting of Su and Beiââ¬â¢s supporters is known as the battle of red cliffs. The combined force rattled Cao Caoââ¬â¢s men forcing them to retreat. Consequently, Cao Cao conceded defeat. As a result, Cao Cao flew to the North. This boosted the strength of Su and Beiââ¬â¢s territories. Cao Cao decided to consolidate his power in the North. Later, another ruler known as Sun fought Cao Cao and captured Jing Province. After the death of Cao Cao, Lu declared him self as the king of Han Dynasty. However, the remnants of the Han Dynasty engaged in various fights until the dynasty collapsed completely. The collapse of the Dynasty paved way for the emergence of the three kingdoms (McCurry 5). An Overview of the Three Kingdoms The three Kingdoms is a Chinese historical era, which was mainly characterized by disunity. It occurred immediately after the collapse of Han Dynasty. The Han Dynasty is considered as a significant historical event that has shaped Chinese political and cultural aspects. During the Han Dynasty era, China was divided into various regions, which served as administrative posts (Tang 7). In addition, the country had a number of autonomous kingdoms. During the Han Dynasty, China realized economic prosperity. The country was divided into three regional markets. They included the Northwest, the North and the Sichuan. In addition, the routes connecting the three markets were manmade, and they were controlled by the government. The government had immense power and it controlled many affairs. When the Han Dynasty collapsed, the three kingdoms emerged.Advertising Looking for essay on art and design? Let's see if we can help you! Get your first paper with 15% OFF Learn More This period is regarded as the bloodiest in the Countryââ¬â¢s history. It was marred with violence as each kingdom fought for supremacy (Tang 7). However, during the three kingdoms period, the county realized numerous technological advancements (Elley 8). The three kingdoms finally collapsed following disagreements between leaders of the rival kingdoms. Many individuals who lived during this period have become legends. The film titled Red Cliff mirrors the events of the battle of red cliff. A critical Analysis The first Chinese model explaining the relationship between an individual and the state was documented by Zhang Taiyan (UCP, 2004). Zhang engineered the nationalism concept. Individuals are supposed to put thei r nation first (UCP 3). This concept is reflected in the film Red Cliff. In the Film, which is a reflection of the battle of red cliffs, which occurred many centuries ago, each leader puts the countryââ¬â¢s interest first. In the film, there are several rival territories each competing for sovereignty as was the case in the battle of red cliffs. For example, the character who mimics Cao Coa aims at solidifying his regionââ¬â¢s economic and military prowess. Thus, he fights his rival, Liu Cong in order to capture Jing province. Jing province was an economic and agricultural centre and any leader wanted to control this province. In the film, Red Cliff, the character who is portrayed as Coa Coa shows nationalism by fighting in order to secure a key economic territory for his kingdom. Likewise, the other leaders like Lu Su and Lie Bei fought for the benefit of their territories. At that time, each territory was seen as an independent state, so each leader strived to protect his te rritory. The approach used by Lu Su and Lie Bei in which they formed an allied force to oppose Coa Coaââ¬â¢s rivalry, is also highlighted in the film on Red Cliff. This is another sign of the Chinese interpretation of nationalism. The two leaders, Lu Su and Lie Bei, represent true nationalism by joining forces to conquer the enemy. According to Zhanââ¬â¢s interpretation of nationalism, individuals are supposed to cooperate during hard times (UCP 3). In addition, the Chinese interpretation with regard to the relationship between man and nature is best explained ecologically. On top of that, the relationship between man and nature is also linked to the Chinese concept of Confucianism. Thus, the respect for humanity is paramount. Since man relies on nature, Chinese believed that nature has to be guarded against harm. This concept is also portrayed in the film Red Cliff. The rival parties did not interfere with nature. Chinese believe that nature and man are friends and their frie ndship should not be compromised. Chinese believed that there ââ¬Å"is a need to awe the mandate of heaven and the benevolent regarding anything under heaven and on earth as an integral unityâ⬠(Meng 1). Chinese tradition with regard to nature has received global fame. The Chinese culture sees man as an integral part of nature.Advertising We will write a custom essay sample on Chinese Interpretation of Various Aspects of Life through the Film titled Red Cliff specifically for you for only $16.05 $11/page Learn More According to the Chinese tradition, taking life as the essence of benevolence enlivens not only the human consciousness of life, but also an ecology oriented consciousnessâ⬠(Meng 1). These aspects are portrayed in the film of Red Cliffs. Red Cliff showcases Chinese epic war between rival territories. However, even in the midst of a tough battle, nature is guarded. This is a clear interpretation of the Chinese view with regard to the r elationship between man and nature. Conclusion This paper has noted that the concepts of the film Red Cliff were borrowed from battle of red cliffs and occurrences, which took place during the final stages of Han Dynasty. The film symbolizes the Chinese interpretation of various aspects of life such as the relationship between man and nature, and the relationship between an individual and the state. The battle of the Red Cliff marked the end of the Han Dynasty. A great warrior known as Cao Cao led his group from the south and fought with his rivals who were led by Liu Cong. As a result, Liu Cong gave up Jing Province. This led to the emancipation of the three kingdoms. The three Kingdoms is a Chinese historical era, which was mainly characterized by disunity. It occurred immediately after the collapse of Han Dynasty. The Han Dynasty is considered as a significant historical event that has shaped Chinese political and cultural aspects. The first Chinese model explaining the relations hip between an individual and the state was documented by Zhang Taiyan (UCP, 2004). Zhang engineered the nationalism concept. Individuals are supposed to put their nation first (UCP 5). In the film Red Cliff, the main character shows nationalism by fighting to secure a key economic territory for his kingdom. Likewise, the other characters mimic leaders like Lu Su and Lie Bei also fight for their regionsââ¬â¢ wellbeing. At that time, each territory was seen as an independent state, so each leader strived to protect his territory. The approach used by Lu SU and Lie Bei in which they formed an allied force to oppose Coa Coaââ¬â¢s rivalry is also highlighted in the film Red Cliff. This is another sign of the Chinese interpretation of nationalism. In addition, the Chinese interpretation with regard to the relationship between man and nature is best explained ecologically. On top of that, the relationship between man and nature is also linked to the Chinese concept of Confucianism. Thus, the respect for humanity is paramount. Since man relies on nature, Chinese believe that nature has to be guarded from harm. These aspects are portrayed in the film Red Cliffs. Red Cliff showcases Chinese epic war between rival territories. However, even in the midst of a tough battle, nature is guarded. This is a clear interpretation of the Chinese view with regard to the relationship between man and nature; man and nature are friends.Advertising Looking for essay on art and design? Let's see if we can help you! Get your first paper with 15% OFF Learn More Elley, Derek. The Red Cliff Review. Moviereviews 29 June 2008. Web. McCurry, Justin. ââ¬Å"Chinese epic loses the plot as actors quit à £40m projectâ⬠. The Guardian 2 April 2007: 1-10. Web. Meng, Peiyuan. Relationship Between Man and Nature in Traditional Human Rights Concepts of China and West. Chinesestudies 4 May 2008. Web. Tang, Ayu. Choice of Kaneshiro as Zhuge Liang criticized. Asiansite 12 March 2007. Web. University of Califonia Press (UCP). The Relationship between the Individual and the People. Chinesestudies 7 May 2004. Web.
Sunday, November 3, 2019
Music in Brazil Essay Example | Topics and Well Written Essays - 2000 words
Music in Brazil - Essay Example The French Revolution also had a significant impact on Brazilian music. Similarly, mines are another major influence in the evolution of Brazilian music. The music of Brazil appeared very limited as only very few compositions could be found in their original tradition. The authors were: Francisco Gomes da Rocha (1754-1808), Manuel Dias de Oliveira (1735-1813), Jose Joaquim Emerico Lobo de Mesquita (1746-1805) and Joao de Deus de Castro Lobo (1794-1830). The first reference to Brazilian music pertains to 1578 and is titled ââ¬Å"Viagem a Terra do Brazil,â⬠or the journey to the land of Brazil, composed by Jean De Lery. A major trend in the Brazilian music scenario was the prevalence of discrimination on the basis of religion, gender and socio-economic status. This trend also reflected on music education in the country and only a few children had studied music in Brazil. Thus, formal education in this fine art remained limited. Thus, most of the music derived from the informal le arning background and through traditions. The musical practices in Brazil developed into two distinct categories in the states of Para and Marahao. In the Brazilian tradition, children also enjoyed music as adult and they had songs on a wide variety of themes, during the Orphenonic movement in the 1940s. The songs, which were usually heard during many of the traditional celebrations, were sung by illiterate people from all the communities, thus adding up to the history of Brazilian music. The Principle Characteristics of Brazilian Music The history of music in Brazil began with the arrival of Portuguese and the Jesuits used choir groups in the church. As a result, music became more popular among common people. During those days, slavery was prevalent in the country and the children of slaves did not have the privilege of schooling. Hence, a wide gap came into existence between the musical practices of the rich and poor people in the earlier times. Music appeared to be a major discip line in Brazilian culture. Researchers from various places developed an interest in the musical practices by different communities, as well as the traditional institutions. Many educational institutions began publishing the material on music, which brought music practices by different communities in Brazil to the limelight. An irrefutable element in the Brazilian music is the strong influence of the Portuguese language. Besides, many African and native words also found their way into Brazilian music which contributed to the forging of an African rhythm, which rendered to the Brazilian music a more sensual and romantic style in its transformation. Brazilian music deploys a wide array of musical instruments in its composition. In the early days the composers mainly relied on drums and percussion, which was similar to the African Diaspora. Another significant influence was the Atabaques, which are narrowed drums of Africa, with their top covered by calf skin. These drums came in differ ent sizes, which were prominently used in the rituals in Brazil. Other instruments included bamboo, which is in the category of surdos, which meant deaf drums; Alfaias (rope-drums); Zabumbas which had a low sound with two heads; repiniques which were a high pitched drum; Pandeiros which were a single headed hand drums, and so many others. ââ¬Å"In contrast to the economic inequality that historically pervaded Brazilian society,
Friday, November 1, 2019
A Modern Generation - Who are They Essay Example | Topics and Well Written Essays - 750 words
A Modern Generation - Who are They - Essay Example The novel unveils that the decline of traditional culture has encouraged a narcissistic individualism which places the self at the centre of our concerns. Increasing cultural diversity has led to a general relativism, not just in matters of taste or morals but even in matters of fact. This novel so popular because it no longer expect there to be one single authoritative truth; instead there is what works for you and what works for me. The main character of the novel, Winter Santiago, is a prototype of a modern girl struggling for independence and personal identity. She describes: "Every teenage girl wants to cut loose and get close to the fire, but I was like a pot of boiling milk with the lid on" (Sister Souljah, 2000, p. 5). Success for Winter Santiago means fight in whatever direction. To the attainment of any end worth living for, a symmetrical sacrifice of her nature is compulsory upon her. But adult life persuades her to change her mind, and the novel records the changes of her wild nature caused by the death of her mother and imprisonment of her father. Typical for modern youth, the self of Winter and self-identity of her family is constructed in relation to the other, i.e. significant outsider, who thereby defines the self. Though the author attempts to incorporate the totality of being and hence the other. She describes: "Everybody understood that our family had the neighborhood locked down, it wasn't worth the trouble" (Sister Souljah, 2000, p. 6). Racial difference is irreducible, and it reveals the ambivalence and hybrid nature of modernity in every character: Ricky Santiaga, Porsche, Mercedes and Lexus, Midnight and Lauren. This novel can be seen as a kind of awakening of the main character, Winter, faced with harsh realities of life. These developments have put into question traditional assumptions about the unity and supposed homogeneity of a person. On the other hand, Winter Santiago becomes a symbol of imagination continually struggling and contrasted with crude reality. Her changing views and self-identity help to repres ents the eternal warfare between virtue and sin, good and evil. This book appeals so much to young adults, because it creates the eternal inconsistency between the aspirations and the occupations of a human being and his dreams. Most characters of the novel (including Mercedes and Lexus) have approved loosing hopes not on the ground that they made people go on crazy movements, but because they were idealistically poor. The contrast between rich and poor, morality and guilt is on the one hand idealism, but on the other hand realities of modern culture. Construction of the novel divided into different frames appeals to readers and their perception of the book. The plot is based on polar opposites who often aspired to realize the ideal of reality: poor vs rich people. This novel unveils how a life can treat a person, Ricky Santiaga and Winter Santiaga, when they make the wrong steps. In their doctrine, human beings have an instinct or a drive toward what is real which is impeded by the barriers of nature and custom. This novel appeals to young adults and graduate students through its simplicity. Colloquialisms and slang words appeal to emotions of readers reflecting modern culture and language. The psychological impact of sin is heated by morals and traditions existing in modern society and preached by members of our society. The physiological value is
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